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Pay-Per-Click (Cost-per-click) Advertising, National and Local
Cost-per-click (CPC) also known as Pay-Per-Click(PPC) advertising is available in the sponsored section of most major search engines. Most engines have an auction-based bidding system in which keyword costs can range from pennies to $40 per click or more in the most competitive industries. If you don't know what you are doing, you could easily waste your time and money. We will install tracking tools to measure your Return On Investment and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.
Coverage
Jina Networks manages many PPC advertising types including but not limited to:
- Google AdWords
- Google Local AdWords
- Yahoo! Search Marketing
- Yahoo! Local Search Marketing
- MSN adCenter & Local
- BizRate.com / Shopzilla.com
- Yahoo! Shopping
- Shopping.com
- Online Yellow Pages
- Froogle
Features
- Pay on a Cost-per-click (CPC) basis
- Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart
- Keyword research and recommendations
- Account setup, including the writing of Titles and Descriptions
- Training for 24/7 access or for those who prefer doing their own Web management
- Tracking code installations on your website
- Weekly or monthly maintenance and management
- Weekly or monthly reports
Pricing
The pricing varies depending on the number of keywords and which search engines you pick. There is an initial setup fee and a monthly fee that starts 30 days from your sign-up date. Additional monthly deposits will be required for each engine to cover your CPC charges. You can set your own budget, but generally we recommend spending a minimum of $500.00 a month. CPC minimum rates vary from engine to engine. Yahoo Search Marketing starts at 10 cents per click, Google starts at 5 cents per click (higher for most keywords), LookSmart starts at 15 cents per click and so on. You will have to specify the maximum monthly expenditure for each keyword.
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